The Largest Club in Western Washington
Western Washington Surf FC hosts three regions throughout Western Washington with the goal of providing elite opportunities to age five through high school. They came to me with the goal to create an engaging brand world, and to increase attendance at seasonal events for all ages. We set out to refresh the brand guideline and social media strategy while directed a seasonal clinic for ages 6—14 children.
Brand Design
Social Media Strategy
Graphic Design
Event Planning
Newsletter Campaign
Monthly Newsletter
Social Media Posts
Achievements
Newsletter
Average click-rate increased from 33% to 63%
Increase in attendance to events listed
Grew social media following
Strengthened audience engagement via monthly form
Social Media
Boosted interactions by 35%
Produced over 1M+ views within month one
Achieved above-industry-average engagement benchmarks
Launched recurring content series that boosted saves, shares, and comments
Event Planning
Engineered weekly curriculum
Generated revenue by converting free training attendees into registered members
Maintained highest staff retention rate across all locations